---
title: "groas Blog: Insights on AI & Google Ads (page 3)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 3 of 63."
url: "https://groas.com/blog/page/3"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Clay doctor proudly ices a thermometer to lower the reading while the feverish red-faced patient behind him stays sick—fixing the gauge, not the cause.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0e0daa90-a41d-45dc-9119-f8e1d6b446e2.png)](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)
  ## [AI Search: Track Buyer Prompts or Build Topic Authority?](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)
  [October 15, 2026 • 9 min read](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)

  [Written by Alexander Perelman](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)
* [![Tiny model shop full of neat answer cards behind a padlocked gate marked 403, a courier waiting outside: good copy is useless if bots can't get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c7c37525-76c0-4b57-b192-65b4390d2c1f.png)](https://groas.com/post/steal-these-the-robots-txt-rules-schema)
  ## [The AI Citation Swipe File: Answer Blocks, Schema and robots.txt](https://groas.com/post/steal-these-the-robots-txt-rules-schema)
  [October 15, 2026 • 9 min read](https://groas.com/post/steal-these-the-robots-txt-rules-schema)

  [Written by Alexander Perelman](https://groas.com/post/steal-these-the-robots-txt-rules-schema)
* [![At an awards gala, a founder clutches a gold No. 1 trophy in the dark audience while three other winners are celebrated on stage, unnamed despite her ranking.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b05489c6-508a-43c2-ae13-4d193ce62157.png)](https://groas.com/post/postmortem-how-a-brand-ranking-on-page-o)
  ## [Postmortem: Page-One Rankings, Zero ChatGPT Citations](https://groas.com/post/postmortem-how-a-brand-ranking-on-page-o)
  [October 15, 2026 • 9 min read](https://groas.com/post/postmortem-how-a-brand-ranking-on-page-o)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-brand-ranking-on-page-o)
* [![Two identical clay roosters on fence posts at dawn: one crows proudly, the other is muzzled, yet the sun rises behind both exactly the same.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/48dcab30-3b55-4969-be13-14cead9311c7.png)](https://groas.com/post/the-holdout-page-test-how-to-prove-a-lan)
  ## [The Holdout Page Test: Did Your Edit Earn an AI Overview Citation?](https://groas.com/post/the-holdout-page-test-how-to-prove-a-lan)
  [October 15, 2026 • 10 min read](https://groas.com/post/the-holdout-page-test-how-to-prove-a-lan)

  [Written by Alexander Perelman](https://groas.com/post/the-holdout-page-test-how-to-prove-a-lan)
* [![A rain-soaked courier knocks at a chained glass door of a pristine, lit office lobby—polished inside, but the visitor who matters can't get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/27ceec4e-8706-45ec-8bd1-ed39136def9e.png)](https://groas.com/post/7-technical-seo-fixes-for-ai-visibility)
  ## [7 AI Visibility Myths That Waste Your Budget—and 3 Checks That Matter](https://groas.com/post/7-technical-seo-fixes-for-ai-visibility)
  [October 15, 2026 • 9 min read](https://groas.com/post/7-technical-seo-fixes-for-ai-visibility)

  [Written by Alexander Perelman](https://groas.com/post/7-technical-seo-fixes-for-ai-visibility)
* [![A precision digital caliper reading 37.4 clamps a drifting cloud, mocking exact-looking scores that measure something shapeless.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5a55226a-4fcf-4af6-b31a-342ff218bc57.png)](https://groas.com/post/your-ai-visibility-score-is-quality-scor)
  ## [Your AI Visibility Score Is Quality Score With Worse Math](https://groas.com/post/your-ai-visibility-score-is-quality-scor)
  [October 15, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-quality-scor)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-score-is-quality-scor)
* [![Miniature open book where a lit cottage is built inside a paragraph while a rented 'Sponsored' billboard and parking meter sit in the margin.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5bdbd776-3cb2-4e5f-832e-abc516e52a2f.png)](https://groas.com/post/buy-the-ad-slot-or-earn-the-citation-the)
  ## [Buy the Ad Slot or Earn the Citation? The AI Overviews Debate](https://groas.com/post/buy-the-ad-slot-or-earn-the-citation-the)
  [October 15, 2026 • 10 min read](https://groas.com/post/buy-the-ad-slot-or-earn-the-citation-the)

  [Written by Alexander Perelman](https://groas.com/post/buy-the-ad-slot-or-earn-the-citation-the)
* [![A giant flashlight lights up tiny market stalls but skips the one selling spotlights, whose owner waves unseen in the dark.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f91c0c45-6772-455a-8964-75f549be3de9.png)](https://groas.com/post/we-sell-ai-visibility-and-ai-assistants)
  ## [We Sell AI Visibility. AI Assistants Still Skip Us on 51 Buyer Questions.](https://groas.com/post/we-sell-ai-visibility-and-ai-assistants)
  [October 15, 2026 • 10 min read](https://groas.com/post/we-sell-ai-visibility-and-ai-assistants)

  [Written by Alexander Perelman](https://groas.com/post/we-sell-ai-visibility-and-ai-assistants)
* [![Model town: three grand marble halls get inspected but never entered, while a tiny newsstand selling one dated paper is mobbed by couriers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fae21441-cc0b-457f-834d-e523255cadbb.png)](https://groas.com/post/teardown-what-30-days-of-our-own-ai-craw)
  ## [Teardown: 30 Days of AI Crawler Logs Show Which Pages Get Fetched](https://groas.com/post/teardown-what-30-days-of-our-own-ai-craw)
  [October 15, 2026 • 10 min read](https://groas.com/post/teardown-what-30-days-of-our-own-ai-craw)

  [Written by Alexander Perelman](https://groas.com/post/teardown-what-30-days-of-our-own-ai-craw)
* [![A tiny model shop owner holding a page stands at a fork leading to a toll barrier, a club with a bouncer and a library, deciding which gate to fix first.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/314a3105-9fbf-4d3e-80f0-1e98c00bdabc.png)](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-2)
  ## [ChatGPT vs Perplexity vs Google AI Overviews: Which Citation Path Should You Fix First?](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-2)
  [October 15, 2026 • 10 min read](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-2)

  [Written by Alexander Perelman](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-2)
* [![Tiny researchers tend a plot of paper web pages while a matched plot sits untouched under a glass cloche, a field trial as a holdout test.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5a1969ae-a8c9-43b2-9da4-913b07ce18e8.png)](https://groas.com/post/a-control-group-test-for-ai-visibility-h)
  ## [The AI Visibility Holdout Test: Measure Mentions, Not Screenshots](https://groas.com/post/a-control-group-test-for-ai-visibility-h)
  [October 15, 2026 • 10 min read](https://groas.com/post/a-control-group-test-for-ai-visibility-h)

  [Written by Alexander Perelman](https://groas.com/post/a-control-group-test-for-ai-visibility-h)
* [![An open car hood with no engine inside, only a shiny expensive speedometer: measuring tools are useless when nothing has been built to measure.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7ee926c3-6a16-48be-a6b9-331df5b0d432.png)](https://groas.com/post/your-ai-visibility-dashboard-is-the-new)
  ## [Stop Buying AI Visibility Dashboards. Fix What They Find.](https://groas.com/post/your-ai-visibility-dashboard-is-the-new)
  [October 15, 2026 • 10 min read](https://groas.com/post/your-ai-visibility-dashboard-is-the-new)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-dashboard-is-the-new)
* [![A tightly packed letterpress page of lead type with one empty line glowing orange, showing the gap is a single missing sentence, not a missing page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a71cf08a-3243-4e73-9c70-fd79302184f8.png)](https://groas.com/post/the-ai-citation-gap-checklist-21-checks)
  ## [The AI Citation Gap Checklist: 21 Checks to Run Before Buying a Tool](https://groas.com/post/the-ai-citation-gap-checklist-21-checks)
  [October 15, 2026 • 10 min read](https://groas.com/post/the-ai-citation-gap-checklist-21-checks)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-citation-gap-checklist-21-checks)
* [![A speech-bubble cookie mostly eaten by ants carrying gold price tags, with three green seedlings surviving on its last corner: ads devouring AI answers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cbf1b670-ad1d-4b88-91bf-12a0bb69ff3b.png)](https://groas.com/post/ads-will-eat-the-ai-overview-like-they-a)
  ## [Ads Will Eat the AI Overview: Five Predictions for Organic Citations Through 2027](https://groas.com/post/ads-will-eat-the-ai-overview-like-they-a)
  [October 15, 2026 • 10 min read](https://groas.com/post/ads-will-eat-the-ai-overview-like-they-a)

  [Written by Alexander Perelman](https://groas.com/post/ads-will-eat-the-ai-overview-like-they-a)
* [![Clay shop owner stands in a flooding stockroom proudly holding a tiny gadget reading "LEAK FOUND" at a burst pipe, while the wrench sits unused.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ddaf4b74-8a6c-41bf-a008-43f56de3df7a.png)](https://groas.com/post/what-in-house-ai-search-monitoring-reall)
  ## [The Real Cost of In-House AI Search Monitoring: The Tool Is the Cheap Part](https://groas.com/post/what-in-house-ai-search-monitoring-reall)
  [October 15, 2026 • 11 min read](https://groas.com/post/what-in-house-ai-search-monitoring-reall)

  [Written by Alexander Perelman](https://groas.com/post/what-in-house-ai-search-monitoring-reall)
* [![A worn filing drawer labelled 'SEARCH TERMS' with a shiny new 'PROMPTS' sticker slapped over it, its corner peeling to reveal the old label beneath.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6765b42a-6a8e-47f8-994a-217fa25bd844.png)](https://groas.com/post/the-aeo-glossary-for-people-who-learned-2)
  ## [The AEO Glossary for People Who Learned Search on Google Ads](https://groas.com/post/the-aeo-glossary-for-people-who-learned-2)
  [October 15, 2026 • 12 min read](https://groas.com/post/the-aeo-glossary-for-people-who-learned-2)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-glossary-for-people-who-learned-2)
* [![Tiny model street of ten shops with holed roofs, each watched by a brass gauge, while one worker runs with a ladder to fix them all.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e7b492f0-f2f2-4f6e-86d5-88627f2f0c62.png)](https://groas.com/post/tracker-vs-executor-which-aeo-software-a)
  ## [AEO Trackers vs Execution: The 10-Client Agency Margin Test](https://groas.com/post/tracker-vs-executor-which-aeo-software-a)
  [October 15, 2026 • 9 min read](https://groas.com/post/tracker-vs-executor-which-aeo-software-a)

  [Written by Alexander Perelman](https://groas.com/post/tracker-vs-executor-which-aeo-software-a)
* [![Six kitchen timers set to four hours sit beside a printed web page marked up in red pencil, while a sealed, unopened software box is shoved aside.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/716d371a-758c-4320-ba6c-318a371cff50.png)](https://groas.com/post/four-hours-a-week-six-weeks-no-new-softw)
  ## [Four Hours a Week for Six Weeks: An AI Overview Playbook With No New Software](https://groas.com/post/four-hours-a-week-six-weeks-no-new-softw)
  [October 15, 2026 • 10 min read](https://groas.com/post/four-hours-a-week-six-weeks-no-new-softw)

  [Written by Alexander Perelman](https://groas.com/post/four-hours-a-week-six-weeks-no-new-softw)
* [![A pristine brass thermometer clamped to a frost-covered, unlit wood stove reads freezing: measuring the problem instead of lighting the fire.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cf3a7526-a042-48a0-b81c-06d86c318690.png)](https://groas.com/post/will-this-tool-actually-get-us-cited-or)
  ## [Will AEO Software Get You Cited or Just Tell You You’re Missing?](https://groas.com/post/will-this-tool-actually-get-us-cited-or)
  [October 15, 2026 • 9 min read](https://groas.com/post/will-this-tool-actually-get-us-cited-or)

  [Written by Alexander Perelman](https://groas.com/post/will-this-tool-actually-get-us-cited-or)
* [![A tiny model agency worker holding a huge report stands before ten miniature storefronts, each door locked differently, notes reading “waiting on client.”](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c92b6e4d-92b3-458b-8472-7197031046e3.png)](https://groas.com/post/the-client-swapped-the-landing-page-and)
  ## [The Client Swapped My Landing Page. White-Label AEO Has the Same Problem Across Ten Domains](https://groas.com/post/the-client-swapped-the-landing-page-and)
  [October 15, 2026 • 10 min read](https://groas.com/post/the-client-swapped-the-landing-page-and)

  [Written by Alexander Perelman](https://groas.com/post/the-client-swapped-the-landing-page-and)
* [![A model town square where crowds wore a ring around a grand signpost without stopping, while tiny people gather to read one small pinned note.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/797b559e-8149-4dd7-9e8c-ce4968d8fdaf.png)](https://groas.com/post/we-watched-ai-bots-hit-our-own-site-for)
  ## [We Tracked AI Bot Fetches for 30 Days. The Pages With the Most Hits Weren’t the Ones Getting Read.](https://groas.com/post/we-watched-ai-bots-hit-our-own-site-for)
  [October 15, 2026 • 10 min read](https://groas.com/post/we-watched-ai-bots-hit-our-own-site-for)

  [Written by Alexander Perelman](https://groas.com/post/we-watched-ai-bots-hit-our-own-site-for)
* [![A chrome parking meter flagged "PER PROMPT" spills pennies as its glass dome cracks, suggesting per-prompt pricing is about to break.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ae921405-e571-4e10-bfd7-f01521bad3e2.png)](https://groas.com/post/prediction-by-the-end-of-2027-agencies-w)
  ## [Five AEO Pricing Predictions for Agencies Through 2027](https://groas.com/post/prediction-by-the-end-of-2027-agencies-w)
  [October 15, 2026 • 10 min read](https://groas.com/post/prediction-by-the-end-of-2027-agencies-w)

  [Written by Alexander Perelman](https://groas.com/post/prediction-by-the-end-of-2027-agencies-w)
* [![Tiny lab technicians test rows of glass tubes holding miniature shops, some lit and some dark, showing AI visibility measured by repeated experiment.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4770b877-d4d6-4414-b39d-48eb7c6e1e34.png)](https://groas.com/post/test-your-brand-s-ai-visibility-yourself)
  ## [A 50-Prompt Test for Your Brand’s AI Visibility](https://groas.com/post/test-your-brand-s-ai-visibility-yourself)
  [October 15, 2026 • 10 min read](https://groas.com/post/test-your-brand-s-ai-visibility-yourself)

  [Written by Alexander Perelman](https://groas.com/post/test-your-brand-s-ai-visibility-yourself)
* [![A fortune-telling 8-ball resting on faded blue-link index cards, its answer window reading "SPONSORED": the answer itself has become ad space.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8d3ee2bb-8d9e-4bf1-8583-c3a1b27a661c.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h-2)
  ## [From SGE to AI Mode: How Google Turned the Answer Into Ad Space](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h-2)
  [October 15, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h-2)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h-2)
* ## [SaaS and B2B Google Ads Playbook: Structure, Creative and Pipeline](https://groas.com/post/saas-b2b-google-ads-playbook)
  [October 14, 2026 • 5 min read](https://groas.com/post/saas-b2b-google-ads-playbook)

  [Written by Alexander Perelman](https://groas.com/post/saas-b2b-google-ads-playbook)
* ## [Google Ads Management Cost vs In-House for B2B SaaS: Fees and Percent-of-Spend](https://groas.com/post/google-ads-management-cost-inhouse-saas)
  [October 14, 2026 • 6 min read](https://groas.com/post/google-ads-management-cost-inhouse-saas)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-management-cost-inhouse-saas)
* [![A spiral-bound marketing playbook with a 'BEST BEFORE 2023' sticker and mould on its corner, suggesting the search advice inside has expired.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5bd31393-5a3a-4021-9580-4f51dab93f49.png)](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-2)
  ## [Which Year Is Your AI Citation Playbook From? A Google Search Timeline](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-2)
  [October 14, 2026 • 10 min read](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-2)

  [Written by Alexander Perelman](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-2)
* [![A dot-matrix printer spews a long stack of completely blank paper, a worn highlighter on top: the prompt report beginners want doesn't exist.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ee9f46b8-6b63-4d5b-a647-168c2c2e50a0.png)](https://groas.com/post/what-ppc-trained-beginners-get-wrong-abo)
  ## [The AI Prompt Report PPC Beginners Keep Looking For Doesn’t Exist](https://groas.com/post/what-ppc-trained-beginners-get-wrong-abo)
  [October 14, 2026 • 9 min read](https://groas.com/post/what-ppc-trained-beginners-get-wrong-abo)

  [Written by Alexander Perelman](https://groas.com/post/what-ppc-trained-beginners-get-wrong-abo)
* [![A sprinter crouches in starting blocks with a towering stack of encyclopedias and binders strapped to her back, a fast page weighed down by reference copy.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3b9b1c98-9fb3-42b6-b974-f065fffa78a4.png)](https://groas.com/post/your-landing-page-should-not-be-the-page)
  ## [Stop Trying to Get Your Paid Landing Page Into AI Overviews](https://groas.com/post/your-landing-page-should-not-be-the-page)
  [October 14, 2026 • 10 min read](https://groas.com/post/your-landing-page-should-not-be-the-page)

  [Written by Alexander Perelman](https://groas.com/post/your-landing-page-should-not-be-the-page)
* [![A brass scale where a heap of red, amber and green audit dot stickers is outweighed by five small iron weights: a few checks matter, the rest is padding.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/41671c76-f1b3-4729-94f2-e9d7009c694c.png)](https://groas.com/post/teardown-the-typical-ai-visibility-techn)
  ## [Teardown: Which AI Visibility Audit Checks Actually Help Bots Cite You?](https://groas.com/post/teardown-the-typical-ai-visibility-techn)
  [October 14, 2026 • 10 min read](https://groas.com/post/teardown-the-typical-ai-visibility-techn)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-typical-ai-visibility-techn)

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## Structured data

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